Wehkamp

Another competite department store is the Wehkamp. This department store differs from the others. Wehkamp is namely originally a mail order company.  This means that product can be orded only by post. And the backbone of such a company is the product catalogue in which customers can choose there products. Ordering is possible by mail or telephone. Nowadays Wehkamp is developed to the biggest Dutch online webshop. The company is established in 1952 in a factory office by Herman Wehkamp. The assortment in that time consisted of mattresses and bedlinen. Ordering this products after radio and newspaper commercials was possible by post. The central Wehkamp store was in fact a warehouse.  Soon after the establishment of Wehkamp customers where able to pay in terms. This was fors ome people very attractive to buy because it was possible to get the product without paying the hole amount . soon the assortment highly extended. The assortment is to devided into the next categories like lady fashion, men and children fashion,Home and Garden,home appliancess, electronics, entertainend, sport & leisure and beauty & Wellness . The  Wehkamp assortment is consists in 2 seasons, each starting in January and  July. The seasons are represented in full color catalogues each consisting of 1000 pages and posted to all buying customers.