History Bijenkorf

The Bijenkorf is a dutch department store founded by Simon Philip Goudsmit in 1870. Nowadays The Bijenkorf consists in twelve branches in Holland. The Bijenkorf started with a small needleworkshop . Simon Philip Goudsmit expanded the assortment of the needleworkshop furder and furder and outsized his premises, so he had to enlarge his shop by buying adjacent buildings. And so his shop has grown to a company with many branches in the citys: Amstelveen, Arhnem, Breda, Den Haag, Eindhoven, Enschede,Groningen, s’herthogenbosch, maastricht, Rotterdam en Utrecht. The Braches situated in Groningen, Breda en s’herthogenbosch were specialized in fashion.

  A department store consists from several shops spread out over various floors. Each bijenkorf branche is always situated in the middle of the city so the branche is always easy to visit. The Bijenkorf products are presented in atmospheric furnished departments. Each department has its own check out device. This is called shop in the shop. So a department store is a merchandiser typ with various specialistes under the same roof. They also sell serveral Brands in different status level. Within the Bijenkorf there are also situated coffee corners and restaurant, so customers can make a little break during shopping. The most attractive aspect of a department store is the fact that the customer can shop for his requirements in one mall, so he needs less time to forsee his needs. An another advantage is the self-service, so there is no pressure of enthusiast salesmen.