As allready mentioned the V&D assortment is comparable with the Bijenkorf assortment. The V&D products can be shared in some categories like clothes, Shoes, furnishment , jewelry, watches, handbags, cosmetics, household items etc. besides in addition to the Bijenkorf assortment V&D offer also products in the range of leisure like sport and campinglife. Furthermore V&D offer brands like Mexx, Nijntje en hunkemoller. Moreover V&D offer their exclusively house brand called Yes or No. this brand is only available in V&D stores. In summer time The V&D stores are furnished to sell school products it is called a school campus. Students can satisfy all their school needs in one special furnished department in the store. This once a year event is to be promoted in the media.
The V&D is also accessable on internet and delivers online services for buying and delivering. This service off course is round the clock. The V&D company is to be consideret as the biggest department store in Holland. Although V&D and the Bijenkorf are both department stores there is a big difference in potential target groups. Generally spoken the Bijenkorf customers have simply more to spend and is able to permit more luxuary and exclusive products. Another difference is that the Bijenkorf offer products which are not really necessary and satisfy the need of “nice to have “. The V&D department store is accesable for everyone because A-brand as well as B-Brands are available. In addition the V&D assortment offers a large amount of products like clothes and general cosmetics everybody needs. At the end V&D is part of the Maxeda concern which is also connected with Praxis and the Bijenkorf.
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