In the department store there are different restaurants and cafés. In most Bijenkorf stores there is a La Ruche restaurant in order to have a lunch or to diner. The Bijenkorf store Amsterdam offer Bijenkorf Kitchen for lunch, diner and beverage. These Bijenkorf restaurants are atmosperic and luxuary. In occasion of late openings these restaurants offer a good evening dishes and every month a new dish is special recommended.
Most of the Bijenkorf stores establish Bijenkorf cafés, named Cafe B, were people can order coffee and cake. The confectioner which is also present in most Bijenkord stores sells a huge assortment of pies handmade bonbons, sweets and a variety of wines. The combination of making shopping and consuming possible is attractive for the consumers and is a guaranty to have a long stay in the store. Which means a bigger chance for buying Bijenkorf products during their visit. Also important is the luxuary atmosphere where people feel confortable so they expere Bijenkorf shopping as a pleasant activity. In this situation consumer and company form a happy marriage. The customer enjoys luxuary and the atmospheric way of shopping and get offered where he or she is looking for. Surely when you realize that you can find all products under one roof. This is the ultimate experience of one stop shopping. Off course this created situations is part of the company philophosy: making highest possible profit: people in a good mood and being in a plentyfull assortment are apted to buy more than they planned. Weekly 2 million customers visit the Bijenkorf.
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