Vroom & Dreesmann

The department store Bijenkorf naturally is not unique. There are competitors in the same business. Most important competitor is the V&D. V&D is founded in 1887 by Willem Vroom and Anton Dreesmann. The first store was opened in Amsterdam. Nowadays  Vroom & Dreesmann counts  62 stores devided in many Dutch towns.  So the V&D company  is bigger than the Bijenkorf.

The  V&D company has recently introduced the shop in shop formula. Which means that in each V&D store other sale companies are inhibited and contracted to do their business in the V&D building.  Shop compamies like Sephora, The Six, New Look and Dixons are making their sales on V&D estate.

The V&D assortment consists of Clothes, furnishment, cosmetics, shoes, handbags etc.

V&D also have a restaurant formula it is called, La Place. La Place is a restaurant that is not a complete part of the V&D concern. There is also a confectioner where pies, sweets and bobons are sold. V&D stores are less atmospheric and luxuary furnished then the Bijenkorf stores. The image of V&D is less expensive and exclusive then the Bijenkorf. The V&D assortment consists of more general brands and lower priced products. Nevertheless V&D and the Bijenkorf are real competitors. V&D as well as Bijenkorf have once a year sales actions. The V&D version of the three insane days is the so called price circus. In fact during these sales action V&D and Bijenkorf offer the same products but there is a difference in luxuary and image of the offered brands. Generally spoken V&D offer mainly B-Brands and some little A-Brands with lower prices and the Bijenkorf offer exclusive A-Brands against higher prices.